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Written by Wolfgang Koellerer
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Friday, 05 December 2008 01:48 |
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The objective of this article is to answer one fundamental question: "How would an IFBB Pro show have to look like in order to attract more viewers?" I certainly am not trying to find the one and only solution. Rather I am offering one example of what could be done should the leaders of Bodybuilding agree that changes are required to raise the profile of the sport to the next level. Increasing the audience for professional bodybuilding would logically involve television broadcasts. Successful television coverage of bodybuilding would change the dynamics for everyone involved. The increase in revenue from larger audiences would have a significant impact on the sport. The sport of bodybuilding has been around for a long time but has reached the point where growth has stagnated. Joe Weider and the late Ben Weider have created a viable professional sporting contest where none had previously existed. The prize money for the winner of the sport's most prestigious title now stands at $155,000. This is a remarkable success for the sport's two most significant visionaries in bodybuilding history. |